Bloom
Aligning Business needs with optimized User Experience
DELIVERABLES
User Interface Design
Discovery Phases
Delivery Phases
Design System
To address business challenges, Bloom Social Analytics offers a SaaS Platform based on Artificial Intelligence and deep Social Media analysis, revealing key and actionable insights. They help clients anticipate and respond to risks by collecting large volumes of social data from conversational networks and conducting in-depth, dynamic analysis. With a dense and complex interface in terms of configuration, the challenge is to ensure a smooth User Experience and empower users to make the right decisions at the right time.
The Challenge
I supported Bloom Social Analytics for over 8 months on the complete redesign of the UX/UI for their Platform.
A business challenge: delivering on the promise of a smooth, engaging User Experience despite the product's complexity and deep tech environment.
An operational challenge: integrating and adapting to their Product Roadmap for a pragmatic and effective redesign, aligned with the pace of the Tech Teams.
The Process
In collaboration with the Product Owner and a UX coach, I participated in setting up Design Workshops to initiate this redesign: scoping and goal definition, understanding user needs, impact mapping, story mapping, and prototyping. Based on these steps, I created the initial high-fidelity mockups and established the foundations of a Style Guide.
To align with the roadmap and the tech team’s bandwidth, I initially focused my Agile sprints on an MVP Design version, incorporating ergonomic principles and addressing the improvement points identified in the various workshops, without fully overhauling the UI.
In the next phase, I refined the interface design to ensure alignment with Bloom’s branding strategy and tone of voice: the first elements of a Design System were established, and a distinctive graphic language was implemented across the product.
The Result
After several months of work, from the initial UX research workshops to the official release of two key dashboards, we were able to measure the impact of this user experience overhaul:
- Feedback from analysts has been unanimous: features are clearer and easier to use.
- Unlike before, clients now directly utilize the platform’s insights and data visualizations in their internal communications.
- Project velocity improved by 10%, directly enhancing project profitability.
