Toucan Toco —
Creation of the brand's entire physical & online universe.

DELIVERABLES

Logo Design
Visual Brand Language
Marketing Materials
Website design
Product UX/UI design

I've been with Toucan Toco since its launch in 2015, on the creation of the brand identity: from marketing materials (physical and digital), to the different versions of the website, through office signage, as well as product UX/UI design.

The aim: to have a single coherent, strong, differentiating identity, carrying a tone of voice and image declined everywhere.

What's it about: Toucan Toco is a Saas analytics platform which enables companies to take insights from their data, and makes data accessible to all.

The concept: to leave behind the austere and complicated world of data, to propose a welcoming, playful and colorful identity. A simple business card becomes a real sales pitch: thanks to Toucan, your raw data becomes legible.

The result: Ensure high brand visibility at launch, to be perceived as more important and mature than it actually was. Then offer to non-data scientist users a seamless user-centric solution, and an intuitive and delightful experience.

About the Product: From day one, with just a bunch of developers, to the building of a full-scale product team, I've been part of the design and construction of the Toucan product as it grew and improved.

From UX and solution’s concept to final design, I've dedicated my skills (discovery, prototyping, design system,...) to evolving the product and improving the user experience.

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