Fairwai
Crafted a bold visual identity & seamless user interface
DELIVERABLES
Logo Design
Visual Brand Language
User Interface Design
What's it about: Fairwai is a SaaS messaging platform dedicated to business proposals. It enables salespeople to engage in conversation with their prospects/customers.
The aim: to create a strong, punchy identity to contrast with the austerity of the platforms this type of user may be confronted with. Create a visual language that positions Fairwai as a hyper-functional, pragmatic tool.
The product: From UX wireframing and solution’s concept to final mockup and styleguide, focused on delivering intuitive, user-centric solutions that make complex workflows feel effortless.
The result: A dynamic, playful and bright color range.
An immediate impression of fluidity and immediacy, for a intuitive and easy user experience. Fairwai is identified as the companion who helps, in the most pleasant and efficient way possible.
