Fairwai —
Creation of the visual identity & product design.

DELIVERABLES

Logo Design
Visual Brand Language
Marketing Materials
Product UX/UI design

What's it about: Fairwai is a SaaS messaging platform dedicated to business proposals. It enables salespeople to engage in conversation with their prospects/customers.

The aim: to create a strong, punchy identity to contrast with the austerity of the platforms this type of user may be confronted with. Create a visual language that positions Fairwai as a hyper-functional, pragmatic tool.

The product: From UX and solution’s concept to final design, I've dedicated my skills to deliver seamless user-centric solutions, intuitive and delightful user interfaces.

The result: A dynamic, playful and bright color range.
An immediate impression of fluidity and immediacy, for a intuitive and easy user experience. Fairwai is identified as the companion who helps, in the most pleasant and efficient way possible.

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